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Consumer preferences on the household chemicals market with respect to heavy-duty cleaning products in Mazovia Region

 

 

 

Key words:

cleaning agents, consumer preferences, quality.

Summary
The aim of the article was to determine the ranking of quality attributes, characterizing products of heavy-duty, which can play the role of the input data to build a model of consum-er preferences with regard to this type of cleaning products. A survey was developed and ad-ministered to 300 consumers of varying age, sex and education. The questionnaire contained questions aimed at determining the most frequently purchased products and factors guiding consumers in the process of cleaning agent selection. A variety of information was presented, including forms of commercially available products, frequency of purchase, factors determi-ning the purchase of cleaning agents, the most commonly used brands and purchase places. The most significant qualitative properties influencing product choice were found to be clean-ing performance and quality, and advertising. In addition, the survey study made it possible to develop a consumer preference model in which the quality determinants of household chemi-cals were ranked by their importance.

dr inż. Emilia KLIMASZEWSKA, dr inż. Anna MAŁYSA
dr inż. Małgorzata ZIĘBA
University of Technology and Humanities in Radom
Faculty of Materials Science, Technology and Design
Department of Chemistry
ul. Chrobrego 27, 26-600 Radom, Poland
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

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