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Attitudes and selected buying behaviour of Slovak consumers related to functional foods – preliminary research

 

 

 

Key words: 

Slovak consumers, attitudes, functional foods, type of buying functional foods, reason for buying or not functional foods.

Summary

The aim of this paper was to analyse attitudes and selected buying behaviour of Slovak consumers regarding to functional foods. The data were obtained by using a questionnaire technique. The study involved 105 respondents, 81% women and 19% men. Majority of Slovak respondents stated that there is limited amount of functional foods on the Slovak food market and they have difficulties to distinguish functional foods from common foods, what may be the reason for lack of information in this regard. For the respondents who know how to identify functional foods in the stores, the main problem is their expensive price. Slovak consumers mostly buy fermented products enriched with probiotic cultures, fruit/vegetable juices enriched with vitamins and fiber, bread with increased fiber content was popular. Every third respondent buys calcium-enriched dairy products and nearly every fourth, products with reduced fat content. The least-mentioned products were margarines enriched with omega-3 fatty acids and cereals enriched with vitamins/minerals.  Slovak consumers recognize that they are buying functional foods based on the “nutritional and health claims „and food composition on the food package. Slovak consumers buy functional foods for “disease prevention, „taste” and “for health reasons”. The results also showed that the most common reason why consumers do not buy functional foods is that they “did not know about their existence”, they prefer buying “traditional foods” than functional foods, and „because of its high price. More than half of the people who not buying functional foods said they would buy this kind of foods “if they had/received more information about this food“, „if food was recommended by a doctor”, “has lower prices” or “if they had health problems”. Recommendation of functional foods by friends/family would be an important buying incentive for all respondents.

dr inż. Malgorzata A. JAROSSOVÁ 

The University of Economics in Bratislava 

Faculty of Commerce Department of Commodity Science and Product Quality

Dolnozemska c.1, 852 35 Bratislava,

Slovakia  e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 
 
 

 

 

 

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