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Quality strategy from the balanced scorecard perspectives




Key words:

strategy, quality, balanced scorecard, enterprises


In gaining a competitive advantage it is important to be distinguished from the competition. Quality strategy is an efficient method that ensures an appropriate quality of provided products and services. However, assuring an appropriate quality affects manufacturing costs that can be incompatible with enterprise competitiveness. Quality strategy in the enterprise competitiveness management system is described in this paper. The use of strategic controlling for achieving quality standards, while considering other factors influencing enterprise effectiveness is proposed. The Balanced Scorecard allowed to depict quality goals in the four perspectives: financial, customer, internal processes and development. The translation of quality strategy into the BSC perspectives revealed the role of quality goals in achieving enterprise financial goals. 

prof. dr hab. Jadwiga ADAMCZYK

Cracow University of Economics Faculty of Management Department of Economics and Organization of Enterprises ul. Rakowicka 27, 31-510 Kraków, Poland e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 




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