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Neuromanagement as a neuroscientific approach to contemporary human resources management




Key words:

neuroeconomics, neuroleadership, neuromanagement, 



The article introduces in this newly appeared area by analyzing current literature in order to take the picture of current situation and to analyze the possible effects to the management sciences. Literature review has been made, from some classical economic theories and models to the new, full of perspectives spectrum of neuroscience, brain functioning and, its infinite potential, that opened new horizons, uncovered resources and tools to face the realities of the new business world.

Among different techniques and methods used in neuroscience, especially hyperscanning is a recent paradigm which consists in the simultaneous recording of the cerebral activity of two or more subjects involved in interactive tasks. This method allows exploring interpersonal brain mechanisms generated by the social interactions which neuromanagement is interested in. In many scientific studies, in reference to human brain functioning efficiency, attempts were made to find an answer to the question of whether it is better to cooperate or compete. Therefore, as an example illustrating of using hyperscanning paradigm in the frame o neuro­ma­nagement research, the cooperation and competition as crucial social interactions which alter the brain mechanisms of the interacting subjects, is described.


Prof. dr hab. Henryk SZYMUSIAK

Poznan University of Economics and Business

Institute of Quality Science

Department of Technology and Instrumental Analysis

Aleja Niepodległości 10, 61-875 Poznań, Poland

tel.: (+48) 61-8569040

e-mail: henrykThis email address is being protected from spambots. You need JavaScript enabled to view it.




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