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Food safety versus other characteristics of food by consumers

Key words:

food quality, food safety, food characteristics, food quality perception.


In this paper the comparison of selected food characteristics such as: safety, lack of food preservatives and other food additives, taste, country of origin, price, lack of GMO ingredients, easiness for food preparation, looking well is presented. Consumers compared food characteristics on a five-point scale. The survey was carried out among 712 respondents from three districts of South-East Poland from September to December 2011. According to consumers taking part in the survey food products should be tasty (average 4.5), safe (4.4), and with no food preservatives or other food additives (3.9). The answers varied based on socio-demographic characteristics.

dr inż. Magdalena NIEWCZAS
Cracow University of Economics
Faculty of Commodity Science
Department of Quality Management
ul. Rakowicka 27
31-510 Kraków, Poland
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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